Content Marketing Manager
RFi Group
Salary: Competitive
Location: London and remote

The Company

This is an exciting time to be joining a high-growth global business with an enviable blue-chip client list within financial services, fintech and latterly big tech firms. Founded in 2006, RFi (Retail Finance Intelligence) Group is a data-driven insights provider and thought leader to the global financial services industry. RFi Group delivers a distinctive and bespoke solution – a hybrid model at a more competitive price point than their peers. An industry-leader, they offer differentiated and unique research and analysis, providing detailed, actionable insights upon which their clients can make informed decisions. 

In November 2020, RFi Group received a strategic growth investment from Los Angeles based PE fund, Diversis leading to huge growth potential.

The Role

This is a developmental opportunity with great growth potential, working with high calibre, global clients. You will work with the growing marketing team to build content marketing campaigns across Europe and the Americas focused on banking, payments and fintech. The role requires a marketeer with proven track record in B2B content marketing across digital channels and event programs.

You will develop the messaging and content plan for the key customer segments. Producing compelling written, audio, and visual media.

You will set, develop, and execute the content strategy for the website, social media handles, and customer retention programs, contributing to the content strategy for events, and effectively serve global sales teams with event programming for local execution.

The Candidate

The ideal candidate will have at least 2 – 3 years’ experience of B2B marketing and a passion for data. You will use this expertise to create compelling content to connect to prospects and existing customers, centred around RFi Group’s research offerings.

You will have the ability to build a team and be confident and effective interacting with senior client stakeholders.

This is a unique opportunity to play a key role in a fast-growing global business. Successful candidates should be details-oriented, flexible and organised, capable of handling multiple projects at once. You should also be comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of the global banking environments landscape would be advantageous.

You will be a strong storyteller with proven visual, verbal and written communication skills and the ability to present complex information simply with a relatable, human touch.

You will have demonstrable success creating business-outcome based content and communications, targeting specific audience customer segments.

You will have demonstrable experience of building and executing marketing content plans with clear goals and objectives aligning to business and sales objectives. 

For more information please contact Lesley Payne at lesley.payne@berwicktalentsolutions.com

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